Editorial standards
The rules that apply to every listing — regardless of who pays us.
MeetSchools is a curated school discovery platform. Curated means a small editorial team sets the rules, applies them to every school alike, and explains them in public. This page is that explanation.
What independence looks like in practice
Editorial independence
Our editorial team writes and approves every listing description. School marketing teams cannot edit copy on a published profile; they can flag factual errors and we adjudicate. A school's listing tier (FREE / VERIFIED / PREMIUM) does not influence editorial tone or the verbs we use about that school.
No paid placements
Search rankings are earned by ratings + reviews + completeness — never by spend. A premium subscription unlocks a richer profile (gallery, video, principal letter) and faster lead routing; it never moves a school higher in /schools/{city} than its rating would.
Verified parent reviews only
Every published review starts with an OTP-verified Indian phone number. Two layers of moderation follow: an automated check (PII + slur + duplicate detection), then a human pass for borderline cases. We publish the rating; we never edit the parent's words for tone on a school's request.
Transparent total cost
Tuition, transport, books, uniform, caution deposit — all annual, all in INR, all sourced from the school. The TCO calculator on every profile shows year-1 + year-2 totals so families can compare apples to apples. If a fee line is missing on a profile, the school hasn't disclosed it; we mark it explicitly rather than guess.
Verifiable corrections
Found something wrong? Flag it on the listing. We respond within 5 business days, cite the source we updated against, and date-stamp the change in the profile's history. No silent edits.
Distance from anyone with an agenda
We are not affiliated with any school chain, board, regulator, or government body. We do not run admissions consultancies, sell test prep, or take referral fees. The only money MeetSchools earns is from school subscriptions and one-time profile features, both disclosed on /for-schools.
How a listing moves through our system
1. Discovery
A school joins our universe through one of three paths: editorial seeding (we add it from CBSE / ICSE / IB / IGCSE registries), an inbound claim from the school's official email, or a parent's request via /contact. Every entry starts as FREE and unpublished.
2. Verification
Editorial cross-checks board affiliation, address, fees, and at least one independent contact channel before flipping the listing to published. Verified status is granted only when the school confirms its data via a verified domain email or a postal letter.
3. Living profile
Listings are not static. Reviews, school responses, and parent inquiries reshape the profile over time. We re-verify fees annually, and the editorial team's monthly drift report flags listings whose fee or board data hasn't been touched in 12+ months.
4. Removal
A listing is removed when the school closes, loses its board affiliation, or formally requests removal. A removal note is preserved at the canonical URL for one year so that inbound search traffic doesn't dead-end on a 404.
Conflicts of interest
Editorial team members do not hold equity in any K-12 school, admissions consultancy, or test-prep business. If a team member's child applies to a school we list, that team member recuses from editorial decisions on that listing for the duration of the admissions cycle, and the recusal is logged.
Engineering, design, and operations may use the platform as parents themselves; no special data access or listing edits flow through that path. Reviews submitted from a MeetSchools-issued email are flagged in the moderation queue and require a second human reviewer.
Spotted a listing that breaks one of these rules?
Email editorial@meetschools.com with the URL and a one-line description of the issue. Our editorial standards lead reads every message and replies within 5 business days. If you'd rather a formal redressal channel, /grievance triggers the DPDP-aligned 30-day SLA.
Last reviewed by the editorial standards lead on 1 May 2026. Material updates to this page are announced in the in-product release notes the next time you sign in.