For schools — resources
The playbook our editorial team uses with every listed school.
Curated guides on the things that move the needle on MeetSchools: profile completeness, photo quality, review replies, and inquiry follow-up. Use as a checklist, paste as a template, or hand to the marketing team that runs your listing.
Profile completeness checklist
The 18 fields parents check before sending an inquiry. Schools that complete every field convert 2-3x more inquiries than schools that don't.
Open checklist
Photo guidelines
What to shoot, what to skip, and the technical specs that keep your gallery looking sharp on every device. Includes a 12-photo shot list.
Read guide
Replying to reviews
Five rules for school-side review responses that build trust without sounding defensive. Templates for the four most common review types.
Read playbook
Inquiry follow-up scripts
First-touch WhatsApp template, 24-hour follow-up email, and the call script we've seen convert best for Indian families. Premium plans only.
Coming soon
Verified badge brand kit
SVG + PNG of the verified badge for embedding on your school's website. Includes attribution wording and a sample HTML snippet.
Coming soon
Admissions calendar planner
Spreadsheet of CBSE / ICSE / IB / IGCSE admissions windows for Delhi NCR, with vacancy-disclosure checkpoints and DPDP-compliant data-handling notes.
Coming soon
Profile completeness checklist
Eighteen fields parents check before sending an inquiry. Listings that complete all eighteen earn a quiet completeness boost in the ranking and convert noticeably more inquiries.
- 1
Board affiliation number
CBSE / ICSE / IB / IGCSE / state board — cross-checked against the public registry. Without it, your listing stays unverified.
- 2
Annual fee structure for every class level
Tuition + transport + books + uniform + caution deposit. Even one missing line lowers parent trust noticeably.
- 3
Hero image (3:2 aspect, 1600x1067 minimum)
Wide shot of the campus from the main approach. No cropped logos, no stock photography, no shots taken from inside a classroom.
- 4
Up to 12 gallery photos
Mix: 4 academic spaces (library, smart classroom, lab), 4 co-curricular (sports field, music room, art room), 2 community moments, 2 outdoor.
- 5
School video (60-90 seconds, optional but high-impact)
Hosted on YouTube unlisted is fine. Avoid the corporate-explainer template; a single steady walk-through outperforms.
- 6
Principal letter (200-300 words)
First-person, no marketing language, no bullet lists. The shortlist of schools that get this right stay shortlisted twice as often.
- 7
Admissions calendar (form open / close, test date, interview)
Updated for the current year. Stale calendars trigger an editorial flag and downrank the listing.
- 8
Faculty stats (student-teacher ratio + total faculty)
We display these as a sentence; you supply the numbers. A trailing 12-month average is fine.
Photo guidelines
The single biggest visible upgrade between a Free and a Premium listing is the photo set. Here's what we've seen work — and what to avoid.
Do
- Bright, even daylight — early morning or 3-5pm slot works best
- Wide shots with depth (not flat headshots of the building)
- Children present in 2-3 frames at most, ages obscured per safeguarding
- 1600x1067 px minimum for hero; 1200x800 px for gallery
- Compress to under 400 KB per image (WebP if your CMS supports it)
Don't
- Stock photography or AI-generated images (we auto-detect and reject)
- Heavy filters, vignettes, or color-grading that doesn't match other photos
- Watermarks, school logo overlays, or copyright text on the image
- Cropped portraits of identifiable students under 18 without consent
- Photos older than 24 months — campuses change and parents notice
Replying to reviews
A school's response is the second-most-read element on a review (after the rating itself). The five rules we coach every listed school through:
- 1
Reply within 5 business days to every review, positive or critical
- 2
Address the parent by first name only; never share their phone or email
- 3
Acknowledge the specific point first; never start with 'thank you for your feedback'
- 4
Where you disagree, cite a verifiable fact (a date, a policy doc, a number) — not a sentiment
- 5
Sign with the responding role + first name (e.g. 'Principal · Anita') so the response feels owned
More resources land monthly.
We publish one new resource a month — usually keyed to the admissions cycle. Subscribed schools (Verified + Premium) get an email when each one ships. To request a specific resource, write to editorial@meetschools.com.
Looking for pricing or to claim a listing? See /for-schools/pricing · /for-schools. Last updated 1 May 2026.